FOCUS

Bikes on sale2 220
Models tracked506
Retailers26
Updated02/09/2026
E-bike · on sale
New vs refurbished
E-bike · models
About FOCUS

FOCUS is one of the marques 2BX indexes daily, from new releases to the second-hand market.

2BX currently tracks 2 220 FOCUS bikes on sale across 26 retailers, with prices ranging from 310 € to 9 200 € and averaging 3 199 € (median 2 999 €) — around 3 682 € for a new bike and 2 148 € used, and current offers are discounted by 31% on average, with top deals reaching 94% off, and listings typically sell within 19 days.

The FOCUS models on file span model years 2009 to 2027 across 506 tracked models, led by AVENTURA2 6.7, AVENTURA 6.7, THRON² 6.7 and JAM 6.9.

Most FOCUS bikes tracked by 2BX are mountain and urban models, and 41% run on electric assistance, with a 69% new / 31% refurbished split.

Browse the full FOCUS range below to compare models, prices and years, then open any bike for its retailer-by-retailer breakdown.

Market snapshot
NewRefurbishedOverall
Bikes on sale 1 521 699 2 220
Retailers 24 11 26
Average price 3 682 € 2 148 € 3 199 €
Median price 3 600 € 1 999 € 2 999 €
Min price 440 € 310 € 310 €
Max price 9 200 € 6 990 € 9 200 €
Avg. discount 22% 51% 31%
Max discount 84% 94% 94%
Model years
Days on market

How long listings stay live before they sell out or are delisted — a proxy for demand and how keenly each segment is priced.

Median days Avg days Typical range Sample
Overall 19 45 8–42 7 124
New 21 52 8–52 3 819
Refurbished 14 38 8–39 3 305
E-bike 15 37 7–32 4 468
Non e-bike 24 60 9–68 2 656

Unlock live FOCUS market data

Prices, discounts, retailers and trends across Europe — updated daily for 2BX members.

Popular FOCUS models
The most-tracked models in our index, refreshed daily.
-56% FOCUS AVENTURA2 6.7
FOCUS · 2024
AVENTURA2 6.7
Urban E-Bike
From 1 749 €
16
-55% FOCUS AVENTURA 6.7
FOCUS · 2023
AVENTURA 6.7
Urban E-Bike
From 1 749 €
14
-47% FOCUS THRON² 6.7
FOCUS · 2024
THRON² 6.7
Mountain E-Bike
From 2 649 €
14
-45% FOCUS JAM 6.9
FOCUS · 2023
JAM 6.9
Mountain E-Bike
From 4 100 €
14
-55% FOCUS AVENTURA2 6.8
FOCUS · 2024
AVENTURA2 6.8
Urban E-Bike
From 1 999 €
14
-55% FOCUS AVENTURA 6.8
FOCUS · 2023
AVENTURA 6.8
Urban E-Bike
From 1 999 €
13
-39% FOCUS JAM² 6.9
FOCUS · 2024
JAM² 6.9
Mountain E-Bike
From 4 100 €
12
-30% FOCUS SAM² 6.8
FOCUS · 2025
SAM² 6.8
Mountain
From 3 999 €
12
-57% FOCUS AVENTURA 6.8
FOCUS · 2022
AVENTURA 6.8
Urban E-Bike
From 1 999 €
12
-40% FOCUS SAM² 6.9
FOCUS · 2025
SAM² 6.9
Mountain
From 4 299 €
12
-55% FOCUS JAM 6.8
FOCUS · 2023
JAM 6.8
Mountain E-Bike
From 2 899 €
12
-54% FOCUS JARIFA² 6.8
FOCUS · 2024
JARIFA² 6.8
Mountain E-Bike
From 1 949 €
12
-39% FOCUS JAM² 6.8
FOCUS · 2024
JAM² 6.8
Mountain E-Bike
From 3 500 €
12
-60% FOCUS AVENTURA2 6.9
FOCUS · 2024
AVENTURA2 6.9
Urban E-Bike
From 1 899 €
12
-47% FOCUS Thron 6.7
FOCUS · 2023
Thron 6.7
Mountain E-Bike
From 2 649 €
11
-33% FOCUS JAM² 6.7
FOCUS · 2024
JAM² 6.7
Mountain E-Bike
From 3 125 €
11
-60% FOCUS AVENTURA 6.9
FOCUS · 2023
AVENTURA 6.9
Urban E-Bike
From 1 899 €
11
-45% FOCUS SAM2 6.8
FOCUS · 2021
SAM2 6.8
Mountain E-Bike
From 2 999 €
11
-53% FOCUS SAM 6.8
FOCUS · 2023
SAM 6.8
Mountain E-Bike
From 3 299 €
11
-50% FOCUS JARIFA² 6.7
FOCUS · 2024
JARIFA² 6.7
Mountain E-Bike
From 1 915 €
11
-55% FOCUS JAM 7.8
FOCUS · 2022
JAM 7.8
Mountain E-Bike
From 2 499 €
11
-64% FOCUS JAM SL 8.8
FOCUS · 2023
JAM SL 8.8
Mountain E-Bike
From 2 499 €
11
-52% FOCUS JAM 6.7
FOCUS · 2023
JAM 6.7
Mountain E-Bike
From 2 649 €
11
-46% FOCUS THRON 6.8
FOCUS · 2022
THRON 6.8
Mountain E-Bike
From 2 999 €
10
-49% FOCUS JARIFA 6.7
FOCUS · 2023
JARIFA 6.7
Mountain E-Bike
From 1 899 €
10
-45% FOCUS ATLAS 8.7
FOCUS · 2024
ATLAS 8.7
Road
From 1 699 €
10
-52% FOCUS ATLAS 6.8
FOCUS · 2024
ATLAS 6.8
Road
From 1 320 €
10
-68% FOCUS JAM SL 8.7
FOCUS · 2023
JAM SL 8.7
Mountain E-Bike
From 2 000 €
10
Brands similar to FOCUS
Comparable manufacturers by origin and price range — explore their market data too.
Frequently asked questions about FOCUS
How much does a focus bike cost?
focus bikes tracked by 2BX range from 310 € to 9 200 €, averaging 3 199 €. Prices vary by model, year and condition.
How many focus bikes are available?
2BX currently tracks 2220 focus bikes on sale across 26 retailers, updated daily.
Are focus bikes discounted?
On average, focus bikes on sale carry a discount of 31% off their reference price.
Does focus make e-bikes?
Yes — 907 focus e-bikes are currently tracked in our index.
Where can I buy a focus bike?
Compare live focus listings from retailers across Europe on 2BX, then head to the retailer to complete your purchase.
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