Founded 1992

Focus bikes

Germany
Bikes on sale2 204
Models tracked506
Retailers29
Updated21/10/2026
Official site
E-bike · on sale
New vs refurbished
E-bike · models
About FOCUS

FOCUS is one of the marques 2BX indexes daily, based in Germany and founded in 1992, from new releases to the second-hand market.

2BX currently tracks 2 204 FOCUS bikes on sale across 29 retailers, with prices ranging from 320 € to 9 000 € and averaging 3 116 € (median 2 836 €) — around 3 713 € for a new bike and 2 033 € used, and current offers are discounted by 30% on average, with top deals reaching 92% off, and listings typically sell within 21 days.

The FOCUS models on file span model years 2008 to 2027 across 506 tracked models, led by AVENTURA2 6.8, THRON² 6.7, JAM² 6.9 and AVENTURA2 6.7.

Most FOCUS bikes tracked by 2BX are mountain and urban models, and 47% run on electric assistance, with a 64% new / 36% refurbished split.

Browse the full FOCUS range below to compare models, prices and years, then open any bike for its retailer-by-retailer breakdown.

Market snapshot
NewRefurbishedOverall
Bikes on sale 1 421 783 2 204
Retailers 26 10 29
Average price 3 713 € 2 033 € 3 116 €
Median price 3 500 € 1 959 € 2 836 €
Min price 499 € 320 € 320 €
Max price 9 000 € 6 990 € 9 000 €
Avg. discount 19% 53% 30%
Max discount 69% 92% 92%
Model years
Days on market

How long listings stay live before they sell out or are delisted — a proxy for demand and how keenly each segment is priced.

Median days Avg days Typical range Sample
Overall 21 48 8–53 7 937
New 21 55 8–70 4 121
Refurbished 18 40 8–39 3 816
E-bike 16 40 7–42 4 964
Non e-bike 25 63 11–74 2 973

Unlock live FOCUS market data

Prices, discounts, retailers and trends across Europe — updated daily for 2BX members.

Popular FOCUS models
The most-tracked models in our index, refreshed daily.
-55% FOCUS AVENTURA2 6.8
FOCUS · 2024
AVENTURA2 6.8
Urban E-Bike
From 1 999 €
14
-45% FOCUS THRON² 6.7
FOCUS · 2024
THRON² 6.7
Mountain E-Bike
From 2 749 €
13
-46% FOCUS JAM² 6.9
FOCUS · 2024
JAM² 6.9
Mountain E-Bike
From 3 649 €
13
-50% FOCUS AVENTURA2 6.7
FOCUS · 2024
AVENTURA2 6.7
Urban E-Bike
From 1 999 €
13
-57% FOCUS AVENTURA 6.8
FOCUS · 2022
AVENTURA 6.8
Urban E-Bike
From 1 999 €
13
-55% FOCUS AVENTURA 6.8
FOCUS · 2023
AVENTURA 6.8
Urban E-Bike
From 1 999 €
13
-54% FOCUS JAM 6.7
FOCUS · 2023
JAM 6.7
Mountain E-Bike
From 2 549 €
13
-29% FOCUS JAM² 6.7
FOCUS · 2024
JAM² 6.7
Mountain E-Bike
From 3 320 €
12
-41% FOCUS SAM² 6.9
FOCUS · 2025
SAM² 6.9
Mountain
From 4 250 €
12
-55% FOCUS JAM 6.8
FOCUS · 2023
JAM 6.8
Mountain E-Bike
From 2 899 €
12
-49% FOCUS AVENTURA 6.7
FOCUS · 2023
AVENTURA 6.7
Urban E-Bike
From 1 999 €
11
-45% FOCUS JAM 6.9
FOCUS · 2023
JAM 6.9
Mountain E-Bike
From 4 100 €
11
-57% FOCUS JAM SL 8.8
FOCUS · 2023
JAM SL 8.8
Mountain E-Bike
From 2 999 €
11
-53% FOCUS SAM 6.9
FOCUS · 2023
SAM 6.9
Mountain E-Bike
From 3 799 €
10
-27% FOCUS SAM2 6.8
FOCUS · 2021
SAM2 6.8
Mountain E-Bike
From 3 999 €
10
-34% FOCUS ATLAS 6.7 EQP
FOCUS · 2021
ATLAS 6.7 EQP
Gravel
From 1 250 €
10
-45% FOCUS Thron 6.7
FOCUS · 2023
Thron 6.7
Mountain E-Bike
From 2 749 €
9
-49% FOCUS THRON 6.8
FOCUS · 2022
THRON 6.8
Mountain E-Bike
From 2 849 €
9
-53% FOCUS SAM 6.8
FOCUS · 2023
SAM 6.8
Mountain E-Bike
From 3 299 €
9
-47% FOCUS JARIFA² 6.7
FOCUS · 2024
JARIFA² 6.7
Mountain E-Bike
From 1 999 €
9
-58% FOCUS JAM 7.8
FOCUS · 2022
JAM 7.8
Mountain E-Bike
From 2 299 €
9
-43% FOCUS JAM² 6.8
FOCUS · 2024
JAM² 6.8
Mountain E-Bike
From 3 230 €
9
-46% FOCUS IZALCO MAX 8.9
FOCUS · 2024
IZALCO MAX 8.9
Road
From 2 669 €
8
-34% FOCUS SAM² 6.8
FOCUS · 2025
SAM² 6.8
Mountain
From 3 772 €
8
-63% FOCUS JAM SL 9.9
FOCUS · 2023
JAM SL 9.9
Mountain E-Bike
From 3 299 €
8
-46% FOCUS ATLAS 8.8
FOCUS · 2024
ATLAS 8.8
Road
From 2 000 €
8
-54% FOCUS JARIFA² 6.8
FOCUS · 2024
JARIFA² 6.8
Mountain E-Bike
From 1 949 €
8
-41% FOCUS AVENTURA 6.7
FOCUS · 2022
AVENTURA 6.7
Urban E-Bike
From 2 140 €
8
Brands similar to FOCUS
Comparable manufacturers by origin and price range — explore their market data too.
Frequently asked questions about FOCUS
How much does a focus bike cost?
focus bikes tracked by 2BX range from 320 € to 9 000 €, averaging 3 116 €. Prices vary by model, year and condition.
How many focus bikes are available?
2BX currently tracks 2204 focus bikes on sale across 29 retailers, updated daily.
Are focus bikes discounted?
On average, focus bikes on sale carry a discount of 30% off their reference price.
Does focus make e-bikes?
Yes — 1036 focus e-bikes are currently tracked in our index.
Where can I buy a focus bike?
Compare live focus listings from retailers across Europe on 2BX, then head to the retailer to complete your purchase.
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