FOCUS

Bikes on sale1 793
Models tracked506
Retailers28
Updated10/07/2026
E-bike · on sale
New vs refurbished
E-bike · models
About FOCUS

FOCUS is one of the marques 2BX indexes daily, from new releases to the second-hand market.

2BX currently tracks 1 793 FOCUS bikes on sale across 28 retailers, with prices ranging from 320 € to 9 500 € and averaging 3 011 € (median 2 800 €) — around 3 608 € for a new bike and 2 240 € used, and current offers are discounted by 35% on average, with top deals reaching 92% off, and listings typically sell within 13 days.

The FOCUS models on file span model years 1996 to 2026 across 506 tracked models, led by JAM 6.9, AVENTURA2 6.7, JAM SL 8.8 and AVENTURA 6.7.

Most FOCUS bikes tracked by 2BX are mountain and urban models, and 54% run on electric assistance, with a 56% new / 44% refurbished split.

Browse the full FOCUS range below to compare models, prices and years, then open any bike for its retailer-by-retailer breakdown.

Market snapshot
NewRefurbishedOverall
Bikes on sale 1 011 782 1 793
Retailers 25 12 28
Average price 3 608 € 2 240 € 3 011 €
Median price 3 400 € 2 115 € 2 800 €
Min price 409 € 320 € 320 €
Max price 9 500 € 6 990 € 9 500 €
Avg. discount 24% 51% 35%
Max discount 87% 92% 92%
Model years
Days on market

How long listings stay live before they sell out or are delisted — a proxy for demand and how keenly each segment is priced.

Median days Avg days Typical range Sample
Overall 13 44 8–29 4 684
New 17 60 8–36 2 314
Refurbished 9 29 7–26 2 370
E-bike 10 35 7–24 3 246
Non e-bike 19 64 8–39 1 438

Unlock live FOCUS market data

Prices, discounts, retailers and trends across Europe — updated daily for 2BX members.

Popular FOCUS models
The most-tracked models in our index, refreshed daily.
-37% FOCUS JAM 6.9
FOCUS · 2023
JAM 6.9
Mountain E-Bike
From 4 679 €
14
-56% FOCUS AVENTURA2 6.7
FOCUS · 2024
AVENTURA2 6.7
Urban E-Bike
From 1 749 €
14
-64% FOCUS JAM SL 8.8
FOCUS · 2023
JAM SL 8.8
Mountain E-Bike
From 2 499 €
14
-55% FOCUS AVENTURA 6.7
FOCUS · 2023
AVENTURA 6.7
Urban E-Bike
From 1 749 €
13
-47% FOCUS THRON² 6.7
FOCUS · 2024
THRON² 6.7
Mountain E-Bike
From 2 649 €
13
-55% FOCUS AVENTURA2 6.8
FOCUS · 2024
AVENTURA2 6.8
Urban E-Bike
From 1 999 €
13
-60% FOCUS AVENTURA2 6.9
FOCUS · 2024
AVENTURA2 6.9
Urban E-Bike
From 1 899 €
13
-33% FOCUS JAM² 6.7
FOCUS · 2024
JAM² 6.7
Mountain E-Bike
From 3 125 €
12
-60% FOCUS AVENTURA 6.9
FOCUS · 2023
AVENTURA 6.9
Urban E-Bike
From 1 899 €
12
-40% FOCUS SAM² 6.9
FOCUS · 2025
SAM² 6.9
Mountain
From 4 299 €
12
-53% FOCUS SAM 6.8
FOCUS · 2023
SAM 6.8
Mountain E-Bike
From 3 299 €
12
-55% FOCUS AVENTURA 6.8
FOCUS · 2023
AVENTURA 6.8
Urban E-Bike
From 1 999 €
12
-52% FOCUS JAM 6.7
FOCUS · 2023
JAM 6.7
Mountain E-Bike
From 2 649 €
12
-31% FOCUS JAM² 6.8
FOCUS · 2024
JAM² 6.8
Mountain E-Bike
From 3 950 €
12
-47% FOCUS Thron 6.7
FOCUS · 2023
Thron 6.7
Mountain E-Bike
From 2 649 €
11
-33% FOCUS JAM² 6.9
FOCUS · 2024
JAM² 6.9
Mountain E-Bike
From 4 519 €
11
-30% FOCUS SAM² 6.8
FOCUS · 2025
SAM² 6.8
Mountain
From 3 999 €
11
-51% FOCUS JARIFA² 6.8
FOCUS · 2024
JARIFA² 6.8
Mountain E-Bike
From 2 069 €
11
-55% FOCUS JAM 7.8
FOCUS · 2022
JAM 7.8
Mountain E-Bike
From 2 499 €
11
-52% FOCUS ATLAS 6.8
FOCUS · 2024
ATLAS 6.8
Road
From 1 320 €
10
-64% FOCUS JAM SL 8.7
FOCUS · 2023
JAM SL 8.7
Mountain E-Bike
From 2 249 €
10
-57% FOCUS AVENTURA 6.8
FOCUS · 2022
AVENTURA 6.8
Urban E-Bike
From 1 999 €
10
-50% FOCUS JAM 6.8
FOCUS · 2023
JAM 6.8
Mountain E-Bike
From 3 249 €
10
-62% FOCUS AVENTURA 6.9
FOCUS · 2022
AVENTURA 6.9
Urban E-Bike
From 1 899 €
10
-50% FOCUS JARIFA² 6.7
FOCUS · 2024
JARIFA² 6.7
Mountain E-Bike
From 1 915 €
10
-49% FOCUS AVENTURA 6.7
FOCUS · 2022
AVENTURA 6.7
Urban E-Bike
From 1 849 €
10
-46% FOCUS THRON 6.8
FOCUS · 2022
THRON 6.8
Mountain E-Bike
From 2 999 €
9
-53% FOCUS SAM 6.9
FOCUS · 2023
SAM 6.9
Mountain E-Bike
From 3 799 €
9
Frequently asked questions about FOCUS
How much does a focus bike cost?
focus bikes tracked by 2BX range from 320 € to 9 500 €, averaging 3 011 €. Prices vary by model, year and condition.
How many focus bikes are available?
2BX currently tracks 1793 focus bikes on sale across 28 retailers, updated daily.
Are focus bikes discounted?
On average, focus bikes on sale carry a discount of 35% off their reference price.
Does focus make e-bikes?
Yes — 966 focus e-bikes are currently tracked in our index.
Where can I buy a focus bike?
Compare live focus listings from retailers across Europe on 2BX, then head to the retailer to complete your purchase.
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